To establish Long Run as Australia’s new favourite premium lager—born from the outback—3 Degrees curated an unforgettable two-day launch experience in Longreach, Queensland, for nearly 80 guests.

Embracing the quiet charm and authenticity of the regional town, the event offered a fully immersive journey designed to showcase the brand’s outback origins and premium positioning.

The adventure unfolded in three unique stages:

Private Charter: Guests were flown from Brisbane to Longreach via a private chartered flight, setting the tone for an exclusive and premium experience.

Community Connection: Upon arrival, a custom mural unveiling and pop-up bar celebrated local culture and Long Run’s deep ties to the outback.

Outback Dining Experience: The journey culminated in an unforgettable alfresco dinner under the stars—an outback feast bringing people together in true Australian spirit.

The event was complemented by a media engagement strategy to garner national editorial and social coverage.

SERVICES

Creative Ideation Workshopping, Brand Positioning, Creative Direction, Event Management, Event Hosting, Travel Management, Photography and Videography Management, Media Planning, Editorial Procurement, Social Media Management